Have you heard of “The Kate Effect?” It’s a bridal industry expression that was coined after the recent royal wedding and is making a huge impact on what brides are wearing down the aisle. Sleeves are becoming fashionable once again! Beloved Twilight star Bella Swans’s long-sleeved sheath dress and Lauren Bush’s high-necked, long-sleeved gown have also brought a more modest style of dress into bridal magazines and blogs.
Maryannbridal says, “Not only have we seen resurgence in long sleeves since the royal wedding, we have an order for an exact replica of Kate’s dress on order right now.” She goes on to say, “People have always wanted sleeves and our store works with a specific manufacture that can alter any gown to add them.”
The reception dress is also gaining popularity among brides, giving them the chance to flaunt a sexier, shorter and often, more comfortable style of dress for the reception. It’s their time to shine, so it’s the perfect opportunity for a wardrobe change. Maryannbridal says, “We have brides who enjoy the ability to change into the reception dress and carry styles in the store where the skirt can transform from longer to shorter for a different look.” She also mentions, “Some of our brides actually buy two reception dresses. One for the majority of the reception and one dress for when they leave the wedding.”
