Chartered Institute of Marketing - qualifications

I have it.

It's ok for someone who is getting into marketing, but anyone with a bit more experience I would recommend a bigger qualification.

I'm involved in the CIM but not an expert at all about the qualifications, but I'd recommend you call the education department at Moor Hall and describe your level of experience to them, they'll be able to advise you the right level to start at. You've had a decent introduction already so you should have a good understanding, but i've a feeling it may depend upon the qualifications, you may need to start at the lower qualification level and work your way up over time. If you're serious about it as a career, though, then its a good route of study as it is becoming more and more "standard" for applyng for jobs.

Good luck ?

It sounds that you have been working more in marcoms than general marketing. Look at the CAM Foundation course:
https://www.sacredsoundsyoga.com/
I did mine a long time ago (over 10 years) but did the certificate in marketing and the higher diploma in PR. It looks like the course has changed a little since I did it, with more of an integrated qualification now.
Back then it was very focused towards marcoms, although there was an amount of strategy involved. What I liked about it was that it was taught by really experienced professionals in the field, compared to CIM which was evening college type tutors. The knowledge I got from it was totally invaluable and I loved every minute of the course.

I now run my own marketing consultancy after doing all of the things you mention over the past 13 years, both in agency and in-house marcoms manager roles.

PR Week is a good start for magazines. There are also lots of on-line ones you can subscribe to like the US B2B communications which is heavy on e-communication.

As far as text books go, most of my standard text books are probably a little outdated now. In terms of popular marketing, I love Fast Company Magazine whcih you can get online. Its not a marketing publication as such, but people like Malcolm Gladwell and Seth Godin often write for it. I love Seth Godin's Purple Cow as a fairly basic but thought provoking marketing book.

What you are probably looking for is the book I have been thinking about writing for a couple of years now... I think there is a real gap in the market for a fairly general, entry-level book covering all aspects of marcoms.

Good luck! Its a great career - I've been doing it since I graduated 13 years ago, and I truly do love what I do (most of the time!)

quote:Originally posted by bostongirl
It sounds that you have been working more in marcoms than general marketing. Look at the CAM Foundation course:
https://www.sacredsoundsyoga.com/
I did mine a long time ago (over 10 years) but did the certificate in marketing and the higher diploma in PR. It looks like the course has changed a little since I did it, with more of an integrated qualification now.
Back then it was very focused towards marcoms, although there was an amount of strategy involved. What I liked about it was that it was taught by really experienced professionals in the field, compared to CIM which was evening college type tutors. The knowledge I got from it was totally invaluable and I loved every minute of the course.

I now run my own marketing consultancy after doing all of the things you mention over the past 13 years, both in agency and in-house marcoms manager roles.

PR Week is a good start for magazines. There are also lots of on-line ones you can subscribe to like the US B2B communications which is heavy on e-communication.

As far as text books go, most of my standard text books are probably a little outdated now. In terms of popular marketing, I love Fast Company Magazine whcih you can get online. Its not a marketing publication as such, but people like Malcolm Gladwell and Seth Godin often write for it. I love Seth Godin's Purple Cow as a fairly basic but thought provoking marketing book.

What you are probably looking for is the book I have been thinking about writing for a couple of years now... I think there is a real gap in the market for a fairly general, entry-level book covering all aspects of marcoms.

Good luck! Its a great career - I've been doing it since I graduated 13 years ago, and I truly do love what I do (most of the time!)

quote:Originally posted by yoyo

quote:Originally posted by bostongirl
It sounds that you have been working more in marcoms than general marketing. Look at the CAM Foundation course:
https://www.sacredsoundsyoga.com/
I did mine a long time ago (over 10 years) but did the certificate in marketing and the higher diploma in PR. It looks like the course has changed a little since I did it, with more of an integrated qualification now.
Back then it was very focused towards marcoms, although there was an amount of strategy involved. What I liked about it was that it was taught by really experienced professionals in the field, compared to CIM which was evening college type tutors. The knowledge I got from it was totally invaluable and I loved every minute of the course.

I now run my own marketing consultancy after doing all of the things you mention over the past 13 years, both in agency and in-house marcoms manager roles.

PR Week is a good start for magazines. There are also lots of on-line ones you can subscribe to like the US B2B communications which is heavy on e-communication.

As far as text books go, most of my standard text books are probably a little outdated now. In terms of popular marketing, I love Fast Company Magazine whcih you can get online. Its not a marketing publication as such, but people like Malcolm Gladwell and Seth Godin often write for it. I love Seth Godin's Purple Cow as a fairly basic but thought provoking marketing book.

What you are probably looking for is the book I have been thinking about writing for a couple of years now... I think there is a real gap in the market for a fairly general, entry-level book covering all aspects of marcoms.

Good luck! Its a great career - I've been doing it since I graduated 13 years ago, and I truly do love what I do (most of the time!)

id="quote">

Thank you SO much! This is really helpful.

The CIM qualifications are seen as the industry standard qualifications and so are goodto go for if you want to build a career in marketing. I did the Professional Diploma a few year ago, although it's probably got a new name by now.

I'm so glad I got the qualification as it made me stand out from the other candidates and laded me my current job. They were very impressed with my CV.

As far as textbooks are concerned I would recommend looking on the CIM website as they recommend the key texts for each of the modules you will be studying. I would also recommend 'Contemporary Strategic Marketing' by brennan, which is a very hands-on guide with lots of interesting case studies.

Good luck with your studies!

quote:Originally posted by Gyppy
The CIM qualifications are seen as the industry standard qualifications and so are goodto go for if you want to build a career in marketing. I did the Professional Diploma a few year ago, although it's probably got a new name by now.

I'm so glad I got the qualification as it made me stand out from the other candidates and laded me my current job. They were very impressed with my CV.

As far as textbooks are concerned I would recommend looking on the CIM website as they recommend the key texts for each of the modules you will be studying. I would also recommend 'Contemporary Strategic Marketing' by brennan, which is a very hands-on guide with lots of interesting case studies.

Good luck with your studies!

quote:Originally posted by Janna

quote:Originally posted by yoyo

quote:Originally posted by bostongirl
It sounds that you have been working more in marcoms than general marketing. Look at the CAM Foundation course:
https://www.sacredsoundsyoga.com/
I did mine a long time ago (over 10 years) but did the certificate in marketing and the higher diploma in PR. It looks like the course has changed a little since I did it, with more of an integrated qualification now.
Back then it was very focused towards marcoms, although there was an amount of strategy involved. What I liked about it was that it was taught by really experienced professionals in the field, compared to CIM which was evening college type tutors. The knowledge I got from it was totally invaluable and I loved every minute of the course.

I now run my own marketing consultancy after doing all of the things you mention over the past 13 years, both in agency and in-house marcoms manager roles.

PR Week is a good start for magazines. There are also lots of on-line ones you can subscribe to like the US B2B communications which is heavy on e-communication.

As far as text books go, most of my standard text books are probably a little outdated now. In terms of popular marketing, I love Fast Company Magazine whcih you can get online. Its not a marketing publication as such, but people like Malcolm Gladwell and Seth Godin often write for it. I love Seth Godin's Purple Cow as a fairly basic but thought provoking marketing book.

What you are probably looking for is the book I have been thinking about writing for a couple of years now... I think there is a real gap in the market for a fairly general, entry-level book covering all aspects of marcoms.

Good luck! Its a great career - I've been doing it since I graduated 13 years ago, and I truly do love what I do (most of the time!)

id="quote">

Thank you SO much! This is really helpful.

id="quote">

Whereas Halohoney and Minardi on the other hand...? ?