Went for a shopping day yesterday with 3 bridesmaids. Was such a busy day, but think I found 'the one' in the last shop (Suzanne Neville-Manhattan)
Was so interesting to see how different each of them treat you and how some of them are still in business!
Two of the three were ok, but didn't feel we got that 'special service', one of the shop assistants in the one said really patronisingly, come on girls I think you've chosen enough dresses to try on now' -hang on - if I'm going to pay into four figures for a dress, i want to have the option of trying a range on!
but that wasn't the worst -the second shop, I actually came out slightly shaking. The woman was again really patronising as if I had no idea what I was doing. Each dress she read out exactly what size I was trying on in full earshot of the shop (I would be gutted if I felt insecure about my size) and how much it cost (again, my bridesmaids knew my budget, but this is quite a personal thing for some people.) She put my hair up without asking even though I hate it up. Found one dress I liked and she refused to tell me what the design name was - she said that she would put it on a card that they would keep in the shop so if I wanted to try it on again, they would know which one it is. Obviously it is nice to keep a record in the shop, but why not let me know too -I wanted to be able to look it up on the designer website to remind me of all the ones I liked when I get home. I presume the idea is to make sure you go back to them to buy the dress, but shops shouldn't be relying on some sort of secretive captivity way of getting customers to come back -try being nice to them and offering them good customer service! One bridesmaid tried to take a sneaky peak at the dress label and the shop assistant agressively said 'Im watching you'!!! OMG!! how rude!
In the end found two dresses, one in the most calm tranquil shop where I really felt looked after and another in one with mediocre customer service. but despite, I think, liking both dresses equally much, I am so much more likely to buy the dress from the nice shop just cos I know they will look after me.
I think generally, these shops should realise that a wedding dress purchase is not like ordinary shopping where you can go into a shop, pick something up without the help of the shop assistant. You are often spending the most you have ever spent on an outfit and will need to go back for alterations etc - you need therefore to feel as if they really care about you looking good on the day. In fact, I would probably pay an extra £x to get the same dress from a shop I felt really comfortable in than get a dress cheaper elsewhere. It's a wonder some of these places are still in business - the second shop obviously relies on bullying tactics to get people to buy from them! Good job I'm not one to be forced into anything!
Rant over.....