Bridal Shop Etiquette

A little back story. I found my dream wedding dress on the manufacturer's website in Kosovo but because no USA bridal shops ordered this dress for 2021 I had to place a custom order in February through one of their preferred bridal shops. I choose a shop in Washington because it was the closest to me. The bridal shop said no problem can order the dress for and would take about three months. It is also important I note that the shop owner mentioned that my dress is so unique that a typical bride would not normally purchase and this is why I could not find a bridal shop in the USA that already had it see it in person or to try on.

Since February I have been waiting on communication from the Washington bridal shop. So I was shocked to see the bridal shops' Instagram model wearing my dress for a social post. I did not consent to this in my purchase agreement.

Is the normal bridal shop etiquette? Am I normal not to get communication during the shipping/ receiving process? I am still waiting for an explanation.