What is this latest trend for showing pictures of kids with food smeared all around their mouth on advertising? It was on the restuarant last night, with the service stations advertising free child meals and the girl is eating pasta and has it smeared all over her. It's grim and actually makes me feel slightly sick.
There's also a picture of a child eating cake on our scanner box and again it's smeared all over his face and his mouth is open in a big grin, showing the chewed up contents.
Does this really appeal to parents?