Hello all.
I just thought I would pop a post on here to gauge other people's reactions.
To what extent do you think chains like Wed2B have disrupted the Bridal gown market?
I have seen quite a few Boutique owner's comments on various wedsites saying that they have banned photography in their stores unless the Bride is actually ordering the gown that day. They state that Brides are then using their photos to search for a copycat dress or a preloved one through the likes of Facebook Marketplace and other platforms.
The Boutique owners are concerned that Wed2B has totally disrupted the Bridal gown market with their business model of off the peg, take it away, which after all, is how we buy the rest of our clothes! They state that the cost of a gown from a boutique is a reflection of the materials and workmanship, the designer's fee and the time it takes to produce a gown. Whilst I understand that people should be paid fairly for the work they do, to me it seems that the amount of steps in the supply chain is the key factor in the price point of a gown.
I can see both sides of the argument, not everyone has a small fortune to spend on a gown they will wear once. It's also very environmentally desctructive. I am a bit of a bargainista myself, and had no qualms about looking for a preloved dress. In the end I bought mine at Wed2B, although I still thought £600 for one day was a bit steep!
What should the wedding industry do? Is there room for more than one chain? I remember Pronuptia in the 80s and 90s, but they have gone bust now. They were more like an upmarket chain of Bridal stores.
Berketex Brides was another chain which went to the wall. My first 1991 wedding dress came from an end of line sale at a Berketex Brides concession in TJ Hughes in Birkenhead. It cost £125 and after the wedding spent 15 years in it's box before it went to the charity shop.
Sorry for the long post, but I would be interested to hear other Bride's opinions on chain vs boutique.