TV show - Battle of the Brides

A new show is being advertised on Sky called Battle of the Brides, the blurb for it is that it will be two brides, same dress (even though the ones shown evidently are wearing different dresses) same venue, same date. I am addicted to watching wedding shows but starting to think that the more that are on such as this, the more weddings are becoming a mass entertainment tool and losing their seriousness. I can't see a happy wedding day beign two strangers having to compromise for one another and good television will not permit two brides that get on to be paired together. Did anyone else see the publicity for this show and was wondering would they share their big day with another couple they had never met?