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flailing wildly

upmystreet.com - do you match the profile?

flailing wildly, 12 March, 2009 at 09:42 Posted on Off Topic Posts 0 28

If you put your postcode into UpMyStreet.com, you get a 'full neighbourhood profile' which talks about the habits of the typical demographic in the area. It's quite fascinating (and rather funny!) to see if it's actually representative of you.

Mine reads:

Often, many of the people who live in this sort of postcode will be prosperous young professionals living in flats. These are known as type 16 in the ACORN classification and 1.03% of the UK’s population live in this type.many of the people who live in this sort of postcode will be prosperous young professionals living in flats. These are known as type 16 in the ACORN classification and 1.03% of the UK’s population live in this type. Neighbourhoods fitting this profile are found primarily in Inner London in Westminster, Camden, Islington, Haringey and Hackney as well as in Brighton, Bristol, Glasgow and Edinburgh.

Well, I'm a professional living in a flat - not so sure about being prosperous or young, though ?

This group has the highest levels of people aged 25-29. They are very highly qualified, and are making their way up the career ladder in the professions and managerial roles. They earn high salaries.

High salaries, I wish ?

They are hard working and as a result make optimum use of their leisure time. They are twice as likely to use services such as ordering their groceries online for home delivery, and the Internet for shopping.

Hard working? <cough>

These people are keen readers and have wide interests which include art, music, the theatre and cinema. They also eat out regularly in restaurants and pubs. They really like to travel abroad and will take the full range of holidays including winter sun and snow, weekend breaks and long haul trips.

Actually, this is pretty spot on for me, although finances do limit this rather.

What about you folks?

28 replies

Latest activity by Rache, 12 March, 2009 at 18:00
  • Zo�
    Beginner July 2009
    Zo� ·
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    Often, many of the people who live in this sort of postcode will be white-collar singles or sharers living in terraces. These are known as type 25 in the ACORN classification and 1.55% of the UK’s population live in this type.Towns where neighbourhoods fitting this profile can be found include York, Canterbury, Swindon, Norwich, Bristol, Reading and Cardiff. Here is an overview of the likely preferences and features of your neighbourhood:

    This type is a mixture of young professionals and students in prosperous provincial towns and cities. Households are a mix of singles, couples and flat and house sharers.

    Well we do live in a terrace, dont think we are white collar though.

    Residents are mostly in their 20s and early 30s. They are well qualified, usually to A-level and degree standard. The older individuals in this type are often already in successful professional and managerial careers. Others are in lower managerial roles, as well as clerical occupations. Some work in the education and healthcare sectors. The term-time student population in this type is above average.

    This is partly true we are late 20's and early 30's and have a levels and degrees etc. H does work in a school but not in a traditional sense (he works in the theatre at the school). There is no uni so term time population thing isnt true.

    Most of the housing is terraced with some converted flats. Purpose built flats are rarer. Renting from a private landlord is higher than the national average, but many are buying their properties on a mortgage. Most households are two or three bedrooms.

    More or less accurate but there are purpose built flats everywhere. We do rent and have a 3 bed terrace.

    Car ownership is in line with the national average, with most households having one, and some having two cars. Despite this, most residents use public transport, cycle or walk when travelling to work.

    I would think most use a car the public transport isnt great, we have one car

    These individuals are slightly higher than average holders of savings and investment products such as ISAs, unit trusts and stocks and shares. They are also likely to use the Internet for savings accounts and to source credit cards.

    We use the internet for banking etc but dont have many investments or anything like that

    Their preferred newspapers are The Guardian, Independent and Observer. They are likely to have cable TV and are keen on exercise and sport as well as theatre, music and the arts.

    Dont read the paper, have sky tv, not a sporty couple but H is very into theatre (well its his job)

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  • Sah
    Beginner July 2006
    Sah ·
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    Well, I think H would like to live in your neighbourhood! But ours is...

    Often, many of the people who live in this sort of postcode will be younger white-collar couples with mortgages. These are known as type 26 in the ACORN classification and 2.04% of the UK’s population live in this type.

    Neighbourhoods fitting this profile are found in Milton Keynes, Stevenage, Swindon, Chelmsford, Guildford and Hemel Hempstead. Here is an overview of the likely preferences and features of your neighbourhood:

    Family income High Interest in current affairs Low Housing - with mortgage Very high Educated - to degree Medium Couples with children High Have satellite TV High

    These are suburban communities of young families, often living in New Towns. Generally aged in their late 20s or early 30s, these couples are likely to have just started or be starting a family. There are many pre-school children.

    Their houses are typically mortgaged semis with two or three bedrooms.

    People are employed as middle managers, office and clerical staff. The more senior have company cars. The company also provides health cover and a pension scheme, which might be supplemented by a private pension.

    Incomes are well above average. Some people might make small investments in stocks and shares or in ISAs and may start a child savings plan. Starting a family is a time to be prudent, and the mortgage is likely to be covered by a mortgage protection plan. For the same reason these families may well have taken out life cover and accident insurance. They are careful with their money. Despite healthy credit limits, their credit card spending is controlled at low to moderate levels.

    Europe is a popular destination for holidays given many have small children. Being younger they participate in exercise and sport, and gym membership is common. They may also play golf. They go to the cinema fairly frequently. At home they watch satellite TV and DVDs or listen to music.

    There are lots of golf courses round us...And as a rule, we haven't met many people who spend their evenings discussing current affairs or going to more unusual cultural events...So it's pretty accurate. But why is having satellite tv as important an indicator as having a degree or owning your own home??

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  • Clairy
    Beginner October 2003
    Clairy ·
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    Ermm...

    Often, many of the people who live in this sort of postcode will be well-off managers living in detached houses. These are known as type 11 in the ACORN classification and 3.7% of the UK’s population live in this type.

    H and I are both senior managers, and I run a business.

    Neighbourhoods fitting this profile are most often found in East Anglia, North Yorkshire and Leicestershire. Here is an overview of the likely preferences and features of your neighbourhood:

    Family income High Interest in current affairs Medium Housing - with mortgage High Educated - to degree Medium Couples with children High Have satellite TV High

    These well-off people live in established towns and villages.

    People tend to be a little older, with households being a mix of couples with older children, empty nesters with some retired people. They live in large detached houses and many people have paid off their mortgage. As a result, their high value homes are significant financial assets, even if they are not always in the most expensive areas of the country.
    I wish ? We're mid 30s, two kids, big mortgage and, if we've got significant financial assets, no-one has told me about them ?

    High family incomes support a good lifestyle. Two or more cars are common, at least one being a pricier new model. There is also money left over for investments in guaranteed income bonds, regular savings plans and high interest investments. Some householders will have a private pension plan.
    We do have two cars, pensions and savings (that are worth almost nothing now). But it's not as glamorous as that sounds.

    This is a gentler traditional lifestyle with outdoor activities such as golf, gardening, bird watching, hiking and visits to places of interest such as stately homes. Families only eat out from time to time. At home there is interest in good food or wines and subscriptions to magazines, such as Good Housekeeping.

    We have subscriptions to a wine company and Good Housekeeping. H played golf last night ??

    Readership of the Daily Express and Daily Telegraph reflects these families’ more traditional values. They are more likely listen to Radio 2 and Radio 4.

    Fuck off ?

    (although I do listen to radio 4)

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  • WelshTotty
    Beginner December 2014
    WelshTotty ·
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    Well this is mine....

    Often, many of the people who live in this sort of postcode will be home owning families living in terraces. These are known as type 42 in the ACORN classification and 2.94% of the UK’s population live in this type. Neighbourhoods fitting this profile are largely found in former mining, industrial and manufacturing areas of Wales and northern England. Examples include Merthyr Tydfil, Rhonda, Burnley, Barrow in Furness and Halifax.

    This is true, it is a former mining village mainly with small cottage type terraced housing, however we live in a large 4 bed semi

    Young families with two children under 10, living in small terraced housing, characterise this type of postcode. Adults tend to be in the 20-40 age group with fewer older people and retired. There are some single parent households. This is the ACORN type with the highest incidence of terraced housing. The houses tend to be small, with two or sometimes three bedrooms, and at the lower end of the house price scale. 70% of households are owner occupiers, with most buying on a mortgage. Most of the rest are renting from private landlords, with a smaller proportion renting from the local authority.

    Well we dont have children (and never will), live in a large semi, we are in our 30's so that fits, we do own it ourselves through a mortgage.


    Generally, employment is in blue-collar jobs in manufacturing, mining and other manual occupations, with shopworkers also common. There is some unemployment, and long term illness is above the national average. As might be expected, educational qualification levels are generally low.

    We both work in white collar jobs and although Id be classed as 'barely educated' as Ive got no more than GCSEs (it hasnt stopped me climbing the ladder though!) Mr WT is qualified to the gills!


    Car ownership is below the national average, and many people travel to work on foot or cycle.

    Erm, we have 3 cars between the two of us and both work in the city 25 miles away.


    Incomes are on the low side so there is little scope for investments and savings. Use of credit cards is below average.

    Erm, another no for us, both earn well, have savings and we regularly use the credit cards.


    Leisure interests include camping, angling, bingo, horseracing and rugby, as well as watching cable TV and going to the pub.

    Mr WT would never go camping!, We have never been fishing, gone to the bingo or into horse racing. We do like a good game of rugby to watch though. In 7 years of living in the village we have never been into any of the pubs in the village.



    Popular newspapers include the Daily Mirror, Daily Sport and their Sunday equivalents, as well as the Daily Star.

    One word....... Never.

    So basically we are nothing like the 'typical' person living in the area!

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  • Zooropa
    Super October 2007
    Zooropa ·
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    Often, many of the people who live in this sort of postcode will be mature families living in suburban semis. These are known as type 29 in the ACORN classification and 3.28% of the UK’s population live in this type.Neighbourhoods fitting this profile are found in Outer London in Bexley, Havering and Sutton as well as in Dartford, Watford, Stockport, Solihull and the Wirral.

    Er nope. H and I are both 30 something with no kids

    Empty nesters and couples with older children give a firmly middle-aged feel to this type. Homes tend to be semi-detached and employment is more likely to be in office or clerical jobs. Many women work part-time now that their children are older or have left home. This supplements the family income, so earnings are above average.

    Almost right but we are both proffesionals and I don't work part time.

    Over time these families have built up investments in ISAs, stocks and shares or in a savings account. Many have also paid off their mortgage, so have equity in their house. For financial transactions they are most comfortable with the face-to-face contact at a building society or bank branch, rather than using direct channels such as the Internet. The company pension is an important provision for the later years of these householder’s lives.

    We do have investments but haven't even had a mortgage yet let alone paid it off. Also I do everything online and hate face-to-face contact. I haven't got a company pension either.

    These people watch a lot of TV but also enjoy an occasional meal out in a restaurant. They have the money to take regular holidays, perhaps a winter sun break as well as a summer holiday.

    Is an occasional meal out once or twice a week?

    The Daily Express and Daily Mail are the most popular newspapers.

    I need to move.

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  • S
    Beginner November 2014
    shagalizard ·
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    We're the polar opposite of our area norm apparently.

    These are some of the poorest young families in the country.

    We're not rich but we aren't poor either.

    They have exceptionally high numbers of children and a very young age profile. The level of single parents is three times the national average.

    No children (although Mr S had a baby with his ex at 23).

    Housing is mainly three bedroom terraces, or sometimes semis, rented from the council. For the larger families, this means some overcrowding.

    Just the 2 of us in our 3 bed terraced which is an ex council.

    Unemployment is very high with a significant number of young people never having worked. With many single parents not working, the number of wage earners is low and so, inevitably, are incomes. A number of households are in debt.

    We both work although our incomes are low. I've got a degree and we aren't significantly in debt. We have one credit card, which we manage the payments on fine and that's it. We are extremely careful with money otherwise though, we make usre our bills are low etc.

    People have to be careful shoppers. Clothes come from catalogues, street markets or supermarkets. Like other younger people, what spare money they do have is spent on going out to pubs, cinema and nightclubs. Otherwise, they spend their time at home watching TV.

    We don't drink and hardly ever go to the cinema. A lot of our spare time is spent Reading, watching DVDs or gaming but that's partly because I'm a recovering agoraphobic so don't like going out much (and I'm a book addict so would rather read than anything else).

    So I'd say we aren't the norm for our area but the description does fit a lot of people around here. It's a council estate and is probably half owners and half tenants. There's blocks of council flats across the road which seems to be pretty much all teenage single mothers. I like it here though, despite how horrible it sounds it's actually quite quiet and chilled. There's a library, community centre, doctor etc at the end of the road so it feels more like a little town than a council estate in a city.

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  • Dr Svensk Tiger
    Beginner
    Dr Svensk Tiger ·
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    Where we've just moved from:

    Often, many of the people who live in this sort of postcode will be young educated workers living in flats. These are known as type 17 in the ACORN classification and 0.76% of the UK’s population live in this type.

    Neighbourhoods fitting this profile are found in Scottish cities such as Edinburgh, Glasgow, Aberdeen and Dundee, and in English towns such as Brighton, Cambridge, Bath and Southampton. Here is an overview of the likely preferences and features of your neighbourhood:

    Family income Medium Interest in current affairs High Housing - with mortgage Low Educated - to degree High Couples with children Very low Have satellite TV Very low

    There are many young people in their twenties in these densely populated areas. Most are working, but there is also a significant number of students. The majority live on their own in small flats, which will be either purpose built or conversions. Given this type is often found in Scotland, tenements will also be common.

    These young people are well qualified, with levels of NVQs, A-Levels and degrees well above average. They are early in their careers and have modest incomes, which should continue to rise. This does mean they are unlikely to have any financial investments.

    Living close to the centre of activity, in terms of both their work and recreation, there is little need for access to a car. Public transport, cycling and walking are the main options for getting around.

    Self-improvement and education are important to this group and they devote free time to both. They are busy people and enjoy socialising in bars, restaurants and coffee shops on a regular basis.

    They do not buy many newspapers, but The Guardian and Independent are most popular.

    Where we've just moved to:

    Often, many of the people who live in this sort of postcode will be white-collar singles or sharers living in terraces. These are known as type 25 in the ACORN classification and 1.55% of the UK’s population live in this type.

    Towns where neighbourhoods fitting this profile can be found include York, Canterbury, Swindon, Norwich, Bristol, Reading and Cardiff. Here is an overview of the likely preferences and features of your neighbourhood:

    Family income Medium Interest in current affairs Medium Housing - with mortgage High Educated - to degree High Couples with children Low Have satellite TV Low

    This type is a mixture of young professionals and students in prosperous provincial towns and cities. Households are a mix of singles, couples and flat and house sharers.

    Residents are mostly in their 20s and early 30s. They are well qualified, usually to A-level and degree standard. The older individuals in this type are often already in successful professional and managerial careers. Others are in lower managerial roles, as well as clerical occupations. Some work in the education and healthcare sectors. The term-time student population in this type is above average.

    Most of the housing is terraced with some converted flats. Purpose built flats are rarer. Renting from a private landlord is higher than the national average, but many are buying their properties on a mortgage. Most households are two or three bedrooms.

    Car ownership is in line with the national average, with most households having one, and some having two cars. Despite this, most residents use public transport, cycle or walk when travelling to work.

    These individuals are slightly higher than average holders of savings and investment products such as ISAs, unit trusts and stocks and shares. They are also likely to use the Internet for savings accounts and to source credit cards.

    Their preferred newspapers are The Guardian, Independent and Observer. They are likely to have cable TV and are keen on exercise and sport as well as theatre, music and the arts.

    -------------------

    Both are pretty accurate in many ways.

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  • Flowery the Grouch
    Beginner December 2007
    Flowery the Grouch ·
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    For where lived in the UK - completely wrong.

    For my parents - almost completely spot on, except for a bit about bird-watching ?

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  • mrs lilly
    Dedicated January 2007
    mrs lilly ·
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    Often, many of the people who live in this sort of postcode will be older professionals living in suburban houses and apartments. These are known as type 14 in the ACORN classification and 1.48% of the UK’s population live in this type.

    Neighbourhoods fitting this profile are well represented in Outer London (Bromley, Barnet and Kingston-upon- Thames) and Manchester (Trafford), Aberdeen, Stirling and Home County towns such as Guildford and St Albans. Here is an overview of the likely preferences and features of your neighbourhood:

    Family income High Interest in current affairs High Housing - with mortgage Medium Educated - to degree Very high Couples with children Medium Have satellite TV Low

    These are affluent people living in largely suburban areas. Households tend be a mixture of couples, families and singles, but with fewer children and more retired people than the UK as a whole. People tend to be well educated, and employed in senior managerial and professional occupations.

    Property is a mixture of houses and flats. The houses tend to be large, with four or more bedrooms, with slightly more semi-detached than detached and terraced. Flats are a mixture of purpose built and converted, some of which are privately rented. Reflecting the slightly older age profile of the people in this type, more of the houses are owned outright.

    Car ownership is high with two cars being very common. One of the cars is likely to be a high value company car.

    These affluent individuals have high incomes as well as high levels of savings and investments. They are also characterised by high credit card limits and high credit card usage. They make investments using financial advisers and brokers, as well as directly using the Internet. Internet banking is very common.

    All the major broadsheets are read, and interests include fine arts and antiques, theatre and good food and wine. Eating out is also popular.

    Well it is true that in our close only mine and one other houshold is below retirement age, but then there are only 9 houses in it. We all have sky TV too , although in every case I have noticed that the dishes have been hidden behind chimney stacks as opposed to being bang on the front of the house in plain view.

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  • P
    Beginner May 2005
    Pint&APie ·
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    Often, many of the people who live in this sort of postcode will live in multi-ethnic purpose built estates. These are known as the "keepin' it real" type in the ACORN classification and 1.1% of the UK’s population live in this type.

    Neighbourhoods fitting this profile are mostly found in Inner London, in areas such as Southwark, Hackney, Lambeth and Tower Hamlets. There are also similar areas in central Glasgow. Here is an overview of the likely preferences and features of your neighbourhood:

    Family income Low (No, we're above average) Interest in current affairs Very high (Yes) Housing - with mortgage Very low (We have a mortgage) Educated - to degree High (Yes) Couples with children Low (Yes We're DINKYs) Have satellite TV Low (Yes, hate those dishes)

    These are some of the most densely populated urban areas in the country, and are characterised by a young, multi-ethnic population living in purpose built blocks of flats, some of which are high-rise. Over 20% of the population are Afro-Caribbean.

    Sounds about right, we also have quite large Turkish and South American communities - IIRC its the most ethnically diverse place in Europe

    They rent their small, one and two bedroom flats from the council and housing associations, and there is a high degree of overcrowding. Almost 60% of households are single people, including some single pensioners. There are average levels of children, but more than half of them live in single parent households.

    Most households are couples (often older, 50+), probably less children than average

    Unemployment levels are high and a significant proportion have been looking for work for some time. Employment tends to be in low skilled occupations and incomes are low. Students form 10% of the population in these areas. Like most young people they are interested in music, fashion and arts such as community theatre.

    We're quite an odd area, with a mix of old school saaarf London "manual trades" / shop workers / unemployed, mixed in with a load of Drs, nurses and scientists from King's, IOP and the Maudsley and then a large young boho contingent from The Art School. With good links to the city, there have been quite a few suits moving to the area in the last 10 years. Hence weird mix of higher than average education and higher than average unemployment.

    Like all urban types, newspapers are popular. Readership is diverse and includes the Daily Mirror, Daily Sport, The Guardian and Independent.

    See comment on weird mix above

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  • Knownowt
    Knownowt ·
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    Often, many of the people who live in this sort of postcode will be affluent urban professionals living in flats. These are known as type 15 in the ACORN classification and 1.17% of the UK’s population live in this type.

    Neighbourhoods fitting this profile are found primarily in London (Wandsworth, Hammersmith and Fulham, Merton, Kensington and Chelsea, Richmond-upon-Thames and Ealing) as well as in Oxford, Cambridge and Edinburgh. Here is an overview of the likely preferences and features of your neighbourhood:

    Family income Very high Interest in current affairs Very high Housing - with mortgage Medium Educated - to degree Very high Couples with children Low Have satellite TV Low

    These people live in affluent urban areas, where large attractive houses have often been converted into flats. Whilst many do own their home, the proportion of rented accommodation is relatively high.

    People in this type are very highly qualified; one in four have postgraduate and professional qualifications. They work in professional and senior managerial occupations, with many spending very long hours at work.

    Most residents are either young singles or couples. There are very few children and those there are tend to be under five, which suggests that young families move on from these areas.

    As one of the highest earning types, they have relatively high disposable incomes. They invest in a broad range of products including high interest accounts, ISAs, and stocks and shares. They are comfortable using the Internet to do their financial research.

    In the winter, this type is the most likely to go skiing. They will then take at least one other holiday which is usually foreign and often far flung. When at home they take advantage of the range of theatre and arts available to them from living in the city. They also enjoy good food and wine, both at home and in restaurants.

    They are interested in current affairs and are very likely to buy a daily paper, which they probably read as they commute to work. They usually choose from The Guardian, Independent, The Times and Financial Times. At the weekend they like The Sunday Times and Observer.

    Fairly accurate, although we don't ski, we do have children and we live in a house. We also have feck all disposable income ?

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  • P
    Beginner May 2005
    Pint&APie ·
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    Actually, I disagree with this bit. There are no "high rise" blocks within a mile or so. I do live on an "estate", although it is a well kept blend of maisonettes and low-rise 1940s late art deco flats, with lawns and flowerbeds and a parade of local shops.

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  • The Beast
    Beginner
    The Beast ·
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    Often, many of the people who live in this sort of postcode will be low income Asian families. These are known as type 38 in the ACORN classification and 1.1% of the UK's population live in this type.

    We're not Asian but we do both earn under the average wage.

    Family income Low Correct Interest in current affairs Medium I'd say we were very high Housing - with mortgages Low We have a mortgage Educated - to degree Low We both have degrees Couples with children High No kids, but five cats. Does that count? Have satellite TV Medium No, have cable though.

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  • Katchoo
    Katchoo ·
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    Often, many of the people who live in this sort of postcode will be singles and sharers living in multi-ethnic areas. These are known as type 21 in the ACORN classification and 1.68% of the UK’s population live in this type. Neighbourhoods fitting this profile are mainly found in Inner London and Outer Metropolitan areas such as Croydon, Harrow, Southall and Ilford. These are metropolitan white-collar populations with high concentrations of ethnic minorities.

    We're not white collar, but H is mixed race so I guess he counts under ethnic minorities. This sounds like a good description of the general area.

    People are generally younger, typically under 40. There are some single parents, but most households comprise single people renting and sharing flats or terraced houses. The accommodation is small, often only one or two bedrooms. Around 35% of the population is black or Asian. Both minorities occur in broadly equal proportion across this type.

    I think this is fairly accurate (apart from the single person bit)

    The level of education is above average, and jobs tend to be managerial or clerical. Levels of students, people working in the Public Sector and unemployment are all somewhat above the national average.

    Well, neither H or I have a degree and we both work in films, so this doesn't match at all.

    These people do not need cars given their urban lifestyles. Instead, they will get about by walking and using public transport. They tend to go to coffee shops, and lunch in pubs or restaurants on a regular basis. They may also spend time in an art gallery or going to the theatre.

    Absolutely spot on for H and I. 100% accurate.

    Relatively high numbers have cable TV and DVD players. Reading, and sometimes religious activity also play a part in their leisure activities. They have some interest in current affairs and might be readers of The Guardian, Observer or Independent. Increasingly they will use new technology such as telephone, PC and mobile phone for banking purposes. Many would like to upgrade to gold and platinum credit cards. More realistically, others are planning to pay off their debt.

    We have Sky, and several DVD players (H loves gadgets). We certainly read a tremendous amount, but we're both athiests so no religious activity here. We are both pretty up on current affairs and H is very into politics. We do read all 3 of those papers and do all our banking online. We don't really use credit cards and don't have any debt.

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  • GailW
    Beginner May 2004
    GailW ·
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    Often, many of the people who live in this sort of postcode will be well-off managers living in larger houses. These are known as type 4 in the ACORN classification and 2.5% of the UK’s population live in this type.

    Neighbourhoods fitting this profile are found in many counties including Hampshire (Fareham, Basingstoke), Cheshire (Congleton) and Essex (Maldon, Brentwood) as well as in Northern Ireland (Lisburn, Antrim). Here is an overview of the likely preferences and features of your neighbourhood:

    Family income Very high Interest in current affairs High Housing - with mortgage High Educated - to degree High Couples with children High Have satellite TV High

    These are affluent people living in smaller towns and villages throughout the UK. Most are highly qualified professionals and managers with some self employed. Given the rural nature of many of these areas, there are also some agricultural workers. Although these neighbourhoods contain some retired couples, most residents are either families or couples where the children have left home. They live in large detached houses, with four or more bedrooms, which may be owned outright or being bought on a mortgage.

    Car ownership is high with many households having two or more cars. Company cars are common and are likely to be of high value.

    These well-off people are financially secure with high levels of savings and investments. They are likely to hold stocks and shares and invest in ISAs and unit trusts. They have a good pension which may be company provided or private. They also have private medical insurance.

    Levels of PC ownership are high, as is use of the Internet for shopping, banking, and researching future purchases.

    These individuals can afford good holidays both in Europe and further afield, including the USA and Canada. They are likely to go skiing and enjoy playing golf. Eating out in restaurants is a regular occurrence as is a general interest in food and wine.

    Newspaper readership is largely of the broadsheets, particularly the Telegraph, The Times and Financial Times.

    Hmmm. some bits are true however, our house is one of the smallest on our street (small 3 bed bungalow) and we have 2 preschool children, not grown up ones!

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  • swampytiggaa
    swampytiggaa ·
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    It is depressingly accurate for our area and in particular our family.... apart from we don't listen to radio 2 ?

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  • stafoo
    Beginner October 2007
    stafoo ·
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    Often, many of the people who live in this sort of postcode will be cosmopolitan sharers or students living in flats. These are known as type 20 in the ACORN classification and 0.65% of the UK’s population live in this type.

    University towns such as Oxford, Cambridge and Edinburgh are the main geographical locations for these types, which are also found in places such as Brighton, Plymouth and Dundee. Here is an overview of the likely preferences and features of your neighbourhood:

    Family income Medium Interest in current affairs High Housing - with mortgage Low Educated - to degree High Couples with children Low Have satellite TV Low

    These are cosmopolitan areas of shared flats and bed-sits.

    Spot on so far, we have a converted flat, are educated to degree level, have no kids and no Sky! Although we're not students or sharers - most of the houses are student lets.

    Households tend to be young single people renting small one or two bedroom flats, which may be purpose built or converted. Around a third are student households. This is a fast changing environment with a high turnover of occupancy. Living close to places of work and study, travel is mainly by foot or public transport. Relatively few of these people own a car.

    Yep, again very true of the area. However we are not single, or that young and we own one car. I do use public transport.

    Although many cannot afford to purchase a PC, this is the computer literate generation. They use the Internet through college or work to make various purchases and book holidays. These people have plans and aspirations. They wish to embrace the latest technology - digital cameras, DVD players and so on - but don’t yet have the financial means to do so. The more prudent plan to pay off their debts. Their phone bills are large and their credit card limits low.

    Bit of out of date i think. All the local students have the kit they want. Most have rich mummies and daddies to help out on that front. Our phone bill is low and our credit card limit high! ?

    Lifestyles are active, socially and physically. Exercise, dance and sport are popular. They frequent coffee shops and in the evenings go the theatre, cinema or clubbing. More relaxing moments are spent listening to music or reading books and magazines. Some will eat healthy foods and take vitamin supplements, but many choose to eat fast foods and take-aways for convenience.

    Yep, bang on again. There's so much choice around us. It's a pretty ethically diverse area so loads of turkish cafe's and North African restaurants.


    These people are interested in current affairs. While news may be followed online, they are also readers of The Guardian, Observer, Independent and The Times.

    If we get a paper it's usually the Times. I read all my news online.
    So, very accurate about the area, but we don't really fit the profile of a typical resident.
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  • Hyacinth
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    Often, many of the people who live in this sort of postcode will be prosperous young professionals living in flats. These are known as type 16 in the ACORN classification and 1.03% of the UK’s population live in this type.

    Neighbourhoods fitting this profile are found primarily in Inner London in Westminster, Camden, Islington, Haringey and Hackney as well as in Brighton, Bristol, Glasgow and Edinburgh. Here is an overview of the likely preferences and features of your neighbourhood:

    Family income Very high Interest in current affairs Very high Housing - with mortgage Low Educated - to degree Very high Couples with children Very low Have satellite TV Low

    These young people live in urban areas in purpose built and converted flats. This group has the highest levels of people aged 25-29. They are very highly qualified, and are making their way up the career ladder in the professions and managerial roles. They earn high salaries.

    40% of people live alone. There are also high numbers sharing larger properties. They are typically renting rather than buying, which reflects the more transient nature of these communities.

    They are hard working and as a result make optimum use of their leisure time. They are twice as likely to use services such as ordering their groceries online for home delivery, and the Internet for shopping.

    These people are keen readers and have wide interests which include art, music, the theatre and cinema. They also eat out regularly in restaurants and pubs. They really like to travel abroad and will take the full range of holidays including winter sun and snow, weekend breaks and long haul trips.

    Given their high incomes, they do invest some of their money in a broad range of investments. They are keen users of credit cards for their purchases, with high monthly spend and correspondingly high credit limits.

    This type more closely follows current affairs than any other. Like other urban groups, they will buy a daily paper to read on the way to work and will choose from the Financial Times, The Guardian and Independent. On Sundays they choose the Observer and The Sunday Times.

    I wouldn't have said any of this about us if asked, but reading it I suppose it does fit. Never sure what they mean by high income though.

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  • Champagne
    Beginner June 2007
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    Often, many of the people who live in this sort of postcode will be wealthy working families with mortgages. These are known as type 2 in the ACORN classification and 1.3% of the UK’s population live in this type.

    These families are found throughout the UK including towns such as Reading, Milton Keynes, Northampton, Warrington and parts of Northern Ireland. Here is an overview of the likely preferences and features of your neighbourhood:

    These are affluent families, with school age children, enjoying a good lifestyle. They are found throughout the UK.

    I suppose we're affluent but that's because we chose not to have kids, despite being mid 30s

    Employment is largely in senior managerial and professional occupations, and many of the households in this type have both adults working. Their large detached houses, usually with four or more bedrooms, are mortgaged rather than owned outright.

    Well we both work but junior management for me, skilled for H. House is detached but only 3 bedrooms, as are 1/2 on the street

    Car ownership is high, with two or more cars common. Models are likely to be large, new, company owned and relatively expensive.

    Yes we have 2 cars, a leased 1 year old VW Golf GTi and a 7 year old Audi TT convertible

    These affluent families have high levels of savings, including ISAs, stocks and shares and unit trusts. They will use brokers for making their investments as well as buying direct, often using the Internet. They have good pension provision, either company or private, and most have private medical insurance.

    Ys we have savings including ISAs, I have a company pension & medical insurance, H doesn't!

    The home computer is a key item for these families. They use it for careers and job planning, education and reference (for example, researching cars and holidays), home finance, buying gifts and making leisure bookings online.

    Yep we're constantly online from laptops for research, buying and socialising

    Popular newspapers are the Telegraph and The Times, including their Sunday versions, as well as the Financial Times and Daily Mail. Readership of magazines such as Ideal Home and Marie Claire is also high.

    Don't read papers except Sunday Mail occasionally. Never read Ideal Home!

    They lead an active lifestyle, enjoying walking, playing golf and going to the gym. These consumers enjoying drinking wine which they often buy by the case through mail order. They also enjoy eating out in restaurants on a regular basis.

    We own golf clubs but not played for 2 years, I go to the gym 3 times a week, drink wine from Virgin and love eating out, esp with credit munch vouchers!

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  • decibelle
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    Waaaaahhhh! Mine beats everyones! ?

    Often, many of the people who live in this sort of postcode will be single elderly people living in council flats. These are known as type 50 in the ACORN classification and 1.92% of the UK’s population live in this type.

    Very untrue - 8 flats and 20-odd houses on our street - mostly families.

    Whilst found throughout the country, neighbourhoods fitting this profile are found primarily in towns such as Chesterfield, Carlisle, Durham, Mansfield and Wakefield. Here is an overview of the likely preferences and features of your neighbourhood:

    Family income Low

    Interest in current affairs Low

    Housing - with mortgage Very low

    Educated - to degree Very low

    Couples with children Very low

    Have satellite TV Low

    I love every one of these stats - Wrong, wrong, wrong, wrong, wrong, wrong!

    There are high numbers of pensioners in these areas, renting purpose built flats.

    Hmmmmmmm Over 40% of the population is over 60 and every other age group is under represented. Almost one in three people in this type is a single pensioner, and, unsurprisingly, levels of long-term illness are double the national average.

    What's with all the pensioner stuff? My street is jam packed with kids! One nearly ran me over yesterday on their bike! For those of an economically active age, unemployment is relatively high and people tend to work in routine jobs in manufacturing and retail. The average household income levels for these areas are amongst the lowest in the whole country .

    ?

    Housing in these neighbourhoods is typically small, one or two bedroom, purpose built flats rented from the council or housing association. Very few people have access to a car and they rely on public transport, walking and occasional taxis to get around.

    We have a lovely big 3 bed terrace. We also have a car. The number of taxis up and down the street is frightening, though, so people must have some income!

    These people have little discretionary spend. They are unlikely to go on holiday, but will go to bingo and buy lottery scratch cards. They also like catalogue shopping, where the convenience of delivery to the home is probably as attractive as the ability to spread payments. When they buy a paper, it is most likely to be the Daily Mirror, and probably the Sunday Mirror at the weekend.

    Errrr... No.

    It must be official. I live in a sh!thole.

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  • NumbNuts
    Beginner October 2004
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    Often, many of the people who live in this sort of postcode will be skilled workers living in semis and terraces. These are known as type 41 in the ACORN classification and 3.38% of the UK’s population live in this type.

    Neighbourhoods fitting this profile are found throughout the UK including Blackpool, Stevenage, Crawley, Neath Port Talbot, Harlow and the Wear Valley. Here is an overview of the likely preferences and features of your neighbourhood:

    Family income Low Interest in current affairs Low Housing - with mortgage Medium Educated - to degree Low Couples with children Medium Have satellite TV Medium

    Shopworkers and skilled blue-collar workers employed in manufacturing and other manual occupations make up the bulk of households in these areas. The age profile is similar to the UK as a whole with a mixture of singles, couples, families and retired people.

    Housing is predominantly terraced and semi-detached, with relatively few flats and detached houses. Houses are relatively small, usually with two or three bedrooms. Most are buying their property on a mortgage, although there are some renting privately.

    Car ownership is in line with the UK average, with around 75% of households owning a car. Cars are likely to be lower value models, often bought second hand.

    Incomes are moderate rather than low. This is reflected in slightly lower than average holdings of ISAs and stocks and shares, which are likely to be demutualisation and privatisation stocks. Consumers in this type are much more likely to use a traditional bank or building society branch to make financial transactions than the Internet or other direct channels.

    Interests include camping and caravanning, angling, bingo and the pub. Cable TV subscriptions are also above average for this group.

    Preferred newspapers include the Daily Mirror and The Sun, with the Sunday Mirror, News of the World and The People at weekends.

    Angling and bingo ?

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  • Melancholie
    Beginner December 2014
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    Often, many of the people who live in this sort of postcode will be suburban privately renting professionals. These are known as type 19 in the ACORN classification and 1.09% of the UK’s population live in this type.

    Well, we do privately rent and I am allowed to sign passports, which I think makes me a professional! ?

    Neighbourhoods fitting this profile are found in Richmond-upon-Thames, Sutton and Bromley in Outer London, and in Cheltenham, St Albans and Guildford. Here is an overview of the likely preferences and features of your neighbourhood:

    Family income High Interest in current affairs Very high Housing - with mortgage Medium Educated - to degree Very high Couples with children Very low Have satellite TV Very low

    I wouldn't consider our joint income to be high, but only because we live in London. If we lived elsewhere and earned what we both earn, we'd probably be considered well off. H is more interested in current affairs than I am, although I do take an interest. We both have degrees, we don't have children. We do have satellite TV though. That bit's definitely wrong!

    These young people have made a lifestyle choice to reside close enough to the major conurbations to obtain the benefits of the city without actually living in its centre. In their twenties and early thirties, they are well educated and are developing their careers in professional and managerial jobs.

    They are living in purpose built flats in attractive suburbs and satellite towns. Many are still renting, although some have purchased their homes.

    Yes, we live in a purpose built flat and are renting. We are both late 20s and are well educated.

    They use diverse means to get around. Where possible they will travel to work by public transport, by bike or on foot. However, the majority do have a car and will often buy new, expensive models.

    H uses public transport, but I drive to work. My car was bought brand new last July, but it wasn't an expensive model. It's the cheapest one they do that came with air con.

    These people are very comfortable using the Internet in all aspects of their life including financial services, purchasing gifts, CDs and books and booking their holidays and leisure activities on-line.

    Yup.

    For holidays, the USA, Canada and other long haul destinations are popular, as are weekend breaks and winter snow holidays. In their spare time they enjoy sport and exercise. They also like spending their money on shopping for clothes and eating out.

    Not so much. We've been to the US and Canada once and would like to go again, but we can't afford it. We only managed to go last time because Dad paid for our air fares and we stayed with family. We don't tend to do weekend breaks and have never been on a winter snow holiday.

    They are interested in current affairs, and whilst they tend to read mainly the broadsheet papers, they show no bias to any particular title.

    Yup.

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  • GMT
    Beginner December 2008
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    Often, many of the people who live in this sort of postcode will be well-off managers living in detached houses. These are known as type 11 in the ACORN classification and 3.7% of the UK’s population live in this type.

    I suppose I'm reasonably well off as an individual ... but Mr GMT is very poor! We do live in a detatched house ....

    Neighbourhoods fitting this profile are most often found in East Anglia, North Yorkshire and Leicestershire. Well, we're in Gloucestershire so we must be bucking a trend!

    Here is an overview of the likely preferences and features of your neighbourhood:

    Family income High Interest in current affairs Medium Housing - with mortgage High Educated - to degree Medium Couples with children High Have satellite TV High

    These well-off people live in established towns and villages.

    People tend to be a little older, with households being a mix of couples with older children, empty nesters with some retired people. They live in large detached houses and many people have paid off their mortgage. As a result, their high value homes are significant financial assets, even if they are not always in the most expensive areas of the country.

    Don't know what they mean by a 'litle older' - a little older than what? We have no children, are not empty nesters and are not retired. We live in a 4-bed detached home so that bit is ok, I suppose. Paid off the mortage? I wish!!!!!!!!!

    High family incomes support a good lifestyle. Two or more cars are common, at least one being a pricier new model. There is also money left over for investments in guaranteed income bonds, regular savings plans and high interest investments. Some householders will have a private pension plan. We have two cars because we'd be stuck without, but bought second hand and def not anywhere near new. We're usually overdrawn so no money left over for even the smallest investment, bond or any other kind of saving. I stopped my private pension when it became clear we just couldn't afford it, and I just rely on my company pension contribution for now.

    This is a gentler traditional lifestyle with outdoor activities such as golf, gardening, bird watching, hiking and visits to places of interest such as stately homes. Families only eat out from time to time. At home there is interest in good food or wines and subscriptions to magazines, such as Good Housekeeping. A gentler traditional lifestyle? Good grief! I've got some golf clubs but they live in the garage and I've not played for years. Don't do much gardening, watch the birds from the kitchen window (not sure that's really what they mean LOL)... We do lots of walking the dogs, no stately homes. We eat out occasionally so that bit is right. Never bought Good Housekeeping ... don't have any mag subs.

    Readership of the Daily Express and Daily Telegraph reflects these families’ more traditional values. They are more likely listen to Radio 2 and Radio 4. Ican't remember the last time I read the Express or the Telegraph, although I do sometimes help mum do the crosswords in the latter. I do listen to Radis 4 and Radio 2 a fair bit.

    All in all, not the most acurate profile that's ever been applied to me!

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  • MrsDux
    Beginner April 2004
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    We don't match at all:

    Often, many of the people who live in this sort of postcode will be older people living in flats. These are known as type 36 in the ACORN classification and 2.13% of the UK’s population live in this type.

    We are in our 30s, as are all of our immediate neighbours, and live in a 4 bedroom detached house

    Neighbourhoods fitting this profile are found in seaside towns such as Torbay and Worthing, in the Isles of Scilly and the Isle of Wight, as well as in the Cotswolds, Argyll and Bute, Harrogate and Bexley in Outer London. Here is an overview of the likely preferences and features of your neighbourhood:

    Family income Medium Interest in current affairs Medium Housing - with mortgage Medium Educated - to degree Medium Couples with children Low Have satellite TV Low

    I would agree with most of these except for the last 2, we have 1 child and one on the way and there are lots of other children around. All the houses I can see from my house have a satellite dish

    This type of postcode has a distinctly older profile and is found throughout the UK. There are fewer children than the national average and more people over 65. One third of households are pensioners in this type. Single pensioner households are very common, with retired couples also present in high numbers.

    Housing is mixed but with a higher proportion of low-rise, purpose built and converted flats than the national average. Many are privately rented, but some are owned outright. Holiday homes are also common.

    I definitely wouldn't say that our area has a distinctively older profile and most live in houses

    Educational qualifications tend to be slightly higher than the national average, especially at degree level. The working population in these areas tends to be in lower and senior managerial and professional occupations.

    We fit into this, I don't know about our neighbours

    There is a reasonable levels of car ownership, including company cars, but there are fewer households with more than one car.

    We fit into this too, it doesn't seem to match with the rest of the profile though

    Income levels are broadly in line with the national average, with holdings of investment products (ISAs, unit trusts and stocks and shares) slightly above average. People are generally comfortably off without having large amounts of spare cash.

    Leisure interests include fine art and antiques, self-improvement and education, reading and walking. Membership of the National Trust is common.

    The Daily Express, Daily Mail and Daily Telegraph are likely to be the most popular newspapers.

    I agree with the rest of this, although don't read any of the newspapers listed

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  • Nicolaaaa
    Beginner August 2003
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    Family income High Interest in current affairs Low Housing - with mortgage Medium Educated - to degree High Couples with children Very high Have satellite TV Very high

    Don't agree with the low interest in current affairs in this house!

    These are neighbourhoods of young well-off commuter families, with many pre-school and primary school children.

    H used to commute, and we have two preschool children.

    These families often live in relatively large detached houses and have a long time left on their mortgage. However they have good incomes, and feel able to afford such long term commitments. These individuals are likely to be in their 30s, and tend to be professionals and managers with company pensions and company health care. They drive to work in company cars.

    we hae a detatched house but wouldn't say it was relatively large! Yes, definitely have a long time left on the mortgage. Both in our 30's. No company cars though!

    These families are financially aware. Where possible they will have regular savings plans and invest in stocks and shares. A child savings plan may cater for the children’s future. The high level of remortaging may indicate confidence in their ability to repay high levels of borrowing. They have credit cards with high credit limits, but their spending is not high.

    The Internet is a popular channel for financial services, with e-banking fairly common with these households. On-line activity is generally high whether shopping, booking leisure activity, playing games or the children’s education.


    These are young active people, taking part in aerobics, playing golf, rugby and going skiing. For entertainment they own a DVD player, subscribe to satellite TV and go to the cinema.

    Finacially I am aware we need more money ? As for savings and stocks and shares I wish! My spending is definitely not high! As for using the internet to shop and do banking, yes I guess so, for the children's education.. does the cbeebies website count?

    I can't say I go to aerobics, play golf, rugby or have ever been skiing! We don't have a DVD player and I haven't been to the cinema in ages.

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  • jerseymonkey
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    Often, many of the people who live in this sort of postcode will be well-off professionals living in larger houses and converted flats. These are known as type 13 in the ACORN classification and 0.87% of the UK’s population live in this type.

    Neighbourhoods fitting this profile are found in many urban areas of the UK, but particularly in London (Kensington and Chelsea, Wandsworth, Ealing, Richmond-upon-Thames and Fulham). Edinburgh and university towns such as Durham, Oxford and Cambridge als Here is an overview of the likely preferences and features of your neighbourhood:

    Family income Very high Interest in current affairs Very high Housing - with mortgage Medium Educated - to degree Very high Couples with children High Have satellite TV

    Low

    These are predominantly well-off professional people living in urban areas of the UK. Most are well educated individuals in professional and managerial occupations, but there are also students and young singles starting out on their careers.

    Houses tend to be large, with four or more bedrooms, often in Georgian and Victorian terraces. Many are owner-occupied by professional couples and families. There are also high levels of converted flats, some of which are privately rented. The younger singles in these areas will often be sharing flats and houses.

    Car ownership is high, reflecting the wealthy nature of these neighbourhoods, but because of their urban location, travel to work is mostly by public transport.

    Incomes tend to be high, with many residents earning over £50,000 a year. They are financially aware and have high levels of savings and investments. They also have high levels of credit card useage. These technologically sophisticated consumers make great use of the Internet for financial services, as well as buying other products and services.

    They enjoy the arts, including theatre, classical music, opera and the cinema. The most widely read newspapers are The Guardian, Independent, The Times and Observer. Foreign travel and skiing are popular leisure activities.

    Other than the high levels of credit card usage, skiing and the opera, I conform completely. Well, my income's not over £50k sadly, but our joint income's pretty healthy. It's quite cringeworthy actually - it makes me feel the need to go and buy the Mirror just so I'm not so predictable.

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  • MD
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    Not at all - our area shows an average age of much older than we are!

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  • princess layabout
    Beginner October 2007
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    Often, many of the people who live in this sort of postcode will be low income families living in terraced estates. These are known as type 47 in the ACORN classification and 2.41% of the UK’s population live in this type.

    Neighbourhoods fitting this profile can be found throughout the country, including in Motherwell, Knowsley, Dagenham, Hartlepool and Sunderland. Here is an overview of the likely preferences and features of your neighbourhood:

    Mmmm, sounds great so far, doesn't it?

    Family income Low Interest in current affairs Very low Housing - with mortgage Low Educated - to degree Very low Couples with children Medium Have satellite TV Medium

    These are poor families in low-rise estates.

    The estates are home to nearly as many single parents as traditional two parent families. There are many school age children and families are larger than average. There are also some couples whose children have left home. Housing is usually in the form of low-rise council terraces, perhaps with three bedrooms, but still crowded for the size of family.

    Well, my neighbours have five children. Damn them for bringing down the neighbourhood. We're only crowded because we're out of book space again...

    To be earning anything approaching an average income is rare. Long-term unemployment is high, and employment is routine factory or manual work.

    Nah.

    Travel is on foot or by public transport since few own a car.

    Apart from us and everyone else in the road, seemingly.

    With money tight, food shopping might be in Aldi or Kwik Save. Clothes might be bought at Asda, New Look or frequently from catalogues.

    Nope.

    In common with other low income types, the pub, betting, football pools, lottery and bingo are common activities and entertainments. One luxury might be cable TV.

    That's where we're going wrong then. No, no, no, no, no and no satellite/cable.

    This is bizarre. It doesn't describe us at all, but it's just not typical of the people I know around here either. Most have one or two adults working, own cars, shop in Tesco/Sainsbury's. And I think hardly any houses are still LA owned; most have been bought and sold privately at least once.

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  • Rache
    Beginner January 2004
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    I am most annoyed as my profile as changed since we moved here ?

    We used to be Acorn 3 (wealthy villages, super dooper people, something like that) now w're Acorn 11 (well-off managers living in detached houses). Managers? Imagine. And I live in a semi. Acorn 11 read the Daily Express? </falls off high horse>

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