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WIseMonkey

From where did the popularity of Barbour quilted jackets appear from?

WIseMonkey, 2 May, 2012 at 14:33

Posted on Off Topic Posts 48

I understand a lot of the public have been wearing these out on the high street for a number of months but i'm having a dull day and thinking about rubbish. How or why have these become fashionable amongst people who are obviously not the stereotypical Barbour country attire wearer? Any thoughts? As...

I understand a lot of the public have been wearing these out on the high street for a number of months but i'm having a dull day and thinking about rubbish.

How or why have these become fashionable amongst people who are obviously not the stereotypical Barbour country attire wearer? Any thoughts?

As i type another late 20's early 30's fella has walked past me wearing one.

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48 replies

  • *gnashers*
    Beginner October 2013
    *gnashers* ·
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    I don't just need adult ones - I need the adjustable ones. Booooooo.

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  • WIseMonkey
    WIseMonkey ·
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    Sorry for leaving the thread. I had to pick my children up from school...in my Hunter wellies and Barbour (yes diamond quilt) jacket. Please note that was my attempt at bad sarcasm. I do not own either.

    I'm getting OT confused with Facebook. I keep wanting to press the like button on your comments but i can't find it. The first picture posted made me blow a boogie bubble ? I guess it's a sort of geek/posh chic trend.

    Like said, some people can pull it off, some can't. I rather like the smart fitted woman's styles. Putting my near middled aged non with it hat on, it's nice to see youngens looking smart.

    Thanks i had no idea about the history of the now popular design. Indeed very forward thinking designing and producing a line aimed at a different customer base. They (Barbour) must be loving the popularity and money.

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  • Panjita
    Beginner May 2011
    Panjita ·
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    Do you think the original brands tend to lose their appeal a bit when you can get copies or similar styles on the market? I'm thinking like Uggs/Burberry etc. Has the Barbour jacket gone the same way? Or is it on it's way to Chavsville?

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  • Pompey
    Beginner June 2012
    Pompey ·
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    My housemate has one. He looks like a total bell-end in it.

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  • Blonde Viki
    Beginner July 2012
    Blonde Viki ·
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    I have a quilted jacket very much like a Barbour but by Féraud. I love how they are super-light but still really warm - perfect for spring!

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  • *Mini*
    Beginner January 2012
    *Mini* ·
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    MrMini wants an orange one.

    Luckily the Barbour outlet never has teeny tiny sizes in so I seem safe for now

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  • WIseMonkey
    WIseMonkey ·
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    They come in orange too?! Is he a Blackpool FC fan?

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  • C
    Beginner July 2012
    Chippers ·
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    I think you're right with the 'chav' comment, whenp people first started wearing them in the City about 2005/2006 they were nice then, and not worn by everyone ! - Now you just need to look around at people that wear them and that there answers your question !

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  • Pinky6
    Beginner June 2012
    Pinky6 ·
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    I have a barbour copy from New Look, I'm too tight to buy a real one. Plus it's pink so far cuter Smiley winking

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  • Panjita
    Beginner May 2011
    Panjita ·
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    Having done a great job of reinventing themselves with a new tailored cut and a snazzy yellow gold International logo, it appears that Barbour may have scored an own goal. We all remember Burberry's check being adopted by the masses in the late 90s. Now the International is becoming streetwear, worn increasingly by TOWIE followers.

    Although a high turnover of sales must be welcome, it presumably isn’t what Barbour had in mind. With jackets costing a minimum of £180, price obviously isn't a barrier. So what is it that is appealing to a new working class demographic?

    Listening to conversations in stores, it appears that customers are justifying the jackets to themselves as a practical investment that will last, so maybe the new austerity message of buying less but better is a driver. If so will we suddenly see Primark's profits tumble? Unlikely. The clincher, it appears, lies in the high level branding. Burberry's check and the yellow gold International logo are identifiable at 20 paces. So although middle England is apparently embracing thrift, in the depths of recession it appears that C2DEs are still looking for a visible emblem of consumerism.

    Will it damage Barbour as a brand? Well it has certainly derailed their intentions of targeting urban ABC1 customers who will be dropping the International like a hot rock. Long term though they will simply be able to shear the range off and return to core, unlike Burberry who held the check at the heart of the brand. Next one to watch: Hunter gloss wellies? Let’s see

    http://www.sutarappa.com/barbour-international-new-burberry-check

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  • Pinky6
    Beginner June 2012
    Pinky6 ·
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    This is why Tricks has one then ?

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